Join Us at Pursell Farms for The League Advocacy Fundraiser
​Join us for an unforgettable two-day retreat designed to recharge and reconnect at the beautiful Pursell Farms, just outside of Birmingham, Alabama. Whether you're an emerging or experienced leader in the credit union industry, Relax & Reload 2025 offers the perfect blend of professional growth, networking, and rejuvenation. Plus, your registration directly supports The League’s advocacy initiatives, helping to strengthen, protect, and promote the credit union movement.
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Second Registration Fee Waived
We encourage leaders to bring a member of their team or a board member with our special dual-registration offer. This initiative is designed to maximize opportunities for fostering relationships and strengthening mentorship experiences among C-Suite team members and leadership. By attending together, leaders and their team members can enhance collaboration, gain valuable insights, and expand their professional networks.
Dates: April 15-16, 2025
Registration: $899 (includes two activities)
Hotel
Location: Pursell Farms – 386 Talladega Springs Rd., Sylacauga, AL 3515
Accommodations: Special event rate of $410 per night at Pursell Farms’ Inn Rooms
(sleeps 2-4 adults)
Enjoy the comfort of Pursell Farms' luxury Inn Rooms, complete with spa-like amenities and complimentary Wi-Fi. To secure your stay, contact the reservation team at 256-208-2023 or email matchley@pursellfarms.com, and mention Relax & Reload 2025 for the exclusive event rate.
7:00 a.m. – Grab-n-Go breakfast on your own available at the Clubhouse
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8:00 a.m. – Shuttles depart to Orvis Shooting Course
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8:30 a.m. – Orvis Shooting Tournament Warm-up and Safety Briefing
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8:30 a.m. – Spa activities resume
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9:00 a.m. – Orvis Shooting Tournament Begins
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11:30 a.m. – Tournament finishes, gun cleaning offered, and awards for top team / top individual
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Noon – Lunch on the Orvis back porch
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1:00 p.m. – Event concludes
Agenda
April 15
11:00 a.m. – Attendees arrive for check-in and registration at The Inn
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Noon – Golf (Format TBD) begins, boxed lunches provided
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12:15 p.m. – Spa slots available until 5:00 p.m.
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4:30 p.m. – Golfers finish
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5:00 p.m. – Game award hand-out and cocktail hour on the back patio at The Inn overlooking 18th hole
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6:30 p.m. – Dinner (indoors/outdoors TBD)
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8:00 p.m. – Hospitality Suite available until 10:00 p.m.
April 16
Activities
Attendees can select two of the three available activities to personalize their experience, and spouses are welcome to join and may choose one or two activities as well.


Golf
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Play in the #1 all-access golf course in Alabama that is challenging, yet highly playable layout, with new 2023 E-Z-GO golf carts. The golf course features a mix of dramatic elevation changes, pristine fairways, and immaculate greens.
The Spring House Spa
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Choose Between:
Signature Facial - The ultimate skincare treatment with a double cleanse, skin analysis, detoxifying steam, and our Arctic Berry Enzyme exfoliation. Enjoy hot towels, a soothing facial massage, a customized mask, and a luxurious hand and shoulder massage. Finished with a hydrating moisturizer and SPF, this facial leaves your skin balanced, radiant, and glowing.
Spring House Swedish Massage – Rejuvenate your body and mind with a harmonizing blend of pressure points and spiraling movements designed to detoxify and refresh. This soothing massage melts away tension, leaving you feeling renewed and restored.




Shotgun Sports with Orvis
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Hop in the shuttle from the Inn to travel to the Orvis Shooting Grounds for a warmup for an 18 station sporting clays course. Team and individual winners will receive awards following the tournament.
Sponsors

PURSELL FARMS
We hope you are excited about staying at Pursell Farms! Pursell is a harmonious blend of sophistication and rustic charm, set against the backdrop of picturesque landscapes, scenic views, and storied experiences. We hope that Pursell will be the perfect destination for our members to play on the award-winning golf course, rejuvenate at the spa, and play in a tournament on Orvis Shooting Grounds. The time in between is filled with networking and collaborative opportunities for attendees to share, gain insight, and connect.


